This article is to discuss methods of free advertising for people that have just started an online business. The premise behind this article came after speaking with several people that wanted to start a home-based business, but simply did not have the cash flow to immediately start with a paid advertising program. I wanted to write an article to assist people by offering some free marketing ideas.
A Few Housekeeping Notes...
I do not claim the strategies outlined in this game plan are the absolute best ways to market your business. Remember, we are developing FREE strategies. As with anything that is free, you get what you pay for.
I believe that in order to explode your business, at some point, you will need to incorporate some paid marketing strategies in your business marketing plan. The concept is to use some free strategies, generate some income, then re-invest that income back in your business.
Here is a list of what I believe are important expectations in a free marketing strategy:
Tip # 1: Effort and consistency is the key. A free marketing strategy comes with the clear understanding that nothing in this life is FREE. If you have decided to start an online business, you need to understand that your consistent effort will be required to achieve success. An online business is tough. Even if you have limited time to devote, you absolutely must put in the effort. Without your consistent effort, your business plan will fail.
Tip # 2: Don't expect immediate results. Of course, you'll certainly take it... if it comes. However, understand, this is a start-up business. Plan and expect that it might take 90 days to see positive results.
Tip # 3: Budget your time. To start an online business requires a lot of work. Nothing comes free. If you want to succeed at your business, you must plan your day and work your plan.
Tip # 4: Develop Knowledge - One hour per day as a minimum. Find out who the top leaders are in your business. Go to their websites. I hate to use the word "spy," but spy on them. Examine exactly what they are doing. Take notes. Sign-up for any information. You want to get on their e-mail list. Absorb everything you can from these people.
Tip # 5: Sign-up to receive emails from other top internet marketers that you run across on the internet. Watch their videos. Attend their webinars. The idea here is to not purchase their products. Rather, it's to learn information that you can use in your business. If your company has training material, make sure you watch and read it all. This is an absolute must.
Tip # 6: Article marketing. I know some people say that article marketing is worthless and is no longer an effective strategy. In my opinion, they could not be further from the truth. Article marketing is an outstanding way to promote your website. When you submit your articles to the top directories, not only will they publish your article, but other people can republish your article on their site. An article with great content can give you quite a bit of exposure. Likewise, the nice thing about article marketing is the longevity of the article. Unlike the posting of an advertisement on a free classified, your article will drive traffic to your site 6 months, 1 year, two years later. Imagine the power of that! Think about it. What if you had 100 or 200 articles published with a top article directory site. You potentially could get a wealth of traffic from those articles for years. The downside to article marketing is that it is not a short term strategy. It takes time to not only write your articles, but also for those articles to get posted. Article marketing should be incorporated in to your free strategy as just one of the many tools you should use.
Tip # 7: Video marketing. The awesome thing about video marketing is the relative ease of producing material. Once you get things figured out, you can produce 20, 1-2 minute video's in an hour and a half. All of these videos can then be uploaded all over the internet and help drive traffic to your business.
Tip # 8: Free classified sites are a great strategy for helping get immediate results. In order for this strategy to be effective, you have to develop a consistent posting strategy. In other words, if you post an advertisement today, three days from now, that advertisement will be worthless. You have to post often, almost on a daily basis for this strategy to be effective. Craigslist is the best site for this strategy. I also suggest Backpage.com. Both of these sites will get you results. In my opinion the other free sites are just not worth the effort. While I'm sure you can find success stories on the internet about various other sites, I have never had much success with any free classified site other than the two previously mentioned. Also, remember, if you are using free marketing strategies, time is very important. You only have so much time you can devote to your business. You want to make sure you are extremely productive when you are working.
Tip # 9: Blogging. I highly recommend starting a blog. It is a great way to post fresh content on a daily basis. It will help your page ranking and it will help drive traffic to your website. You can post articles about anything. Write about any subject that you find interesting.
Tip # 10: Off-Page SEO. Once you have material posted, You need to market your items. Backlinks are incredibly important. Make sure you research the internet for backlinking strategies and techniques.
I have just listed a few strategies that I know work. However, there is really so much more. If you are serious about your online business,I highly recommend that you find a mentor or system to work with. You can spend days messing around on the internet, and then realize you missed a critical step.
Having an online business is tough. You have to not only put in the time and effort, but you must be willing to learn. You need to spend hours on the internet reading articles and watching videos. You never know when you will find that one trick that simply explodes your business.
If you have further questions about strategies to get free traffic, please visit my Youtube video at: Get Free Traffic
For more great information on free strategies to promote your business, or for up-to-date information on the free 90 day free marketing challenge, visit us at: http://www.newbiemarketing.us
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